The cradle of humanity lies within the hands of mother Africa.
Fashion has been in Africa far back, before ancient civilization; the evolution of African clothing is difficult to trace because of the lack of historical evidence. African Fashion is as colorful and diverse as the continent itself. A language, it chooses to speak to the world.
African history dates back to the best of artistry; every style has its origin from mother Africa; it is a continent full of rich culture and great people.
Africa has become a hub for designers boldly creating fashion statements embellished in colors as fierce as the continent’s horizons and in prints as culturally rich and diverse as its people. These designs are cat-walking across runways home and around the world, from New York, Paris, Tokyo, London and the rest of the world.
Source: African Fashion week london
The African fashion tells the story in every fabric; its identity is well represented in its fashion designs. Bold, strong and unique.
Bethlehem Alemu, the founder of sole rebel and one of the Africas leading entrepreneurs, points out that the world is aware of the wonders in Africa, because of its originality and rich heritage.
African fashion is bringing a whole new level of collaborations and business expansions within African brands and global brands while encouraging experts and agents, buyers, and consumers to explore the collections of African fashion designers.
Alphadi, a Nigerien fashion designer, believes that more investment in the African fashion industry could revolutionize the African economy. This opinion is also echoed by Stephanie Hogg, the founder of Sierra-Leone-based NearFar, who also believes that “It is possible to create sustainable employment by fusing African creativity with Western demand for fashion.”
African entrepreneurship focuses on the promotion and growth of emerging talents in the African fashion industry and tools to harness potentials and skills through business development workshops, creative workshops, and networking.
Fashion entrepreneurs/designers such as Deola Sagoe, Korto Momolu, Lisa Folawiyo, David Tlale, Zizi Cardow, Frank Oshodi, Mataano, to mention but a few, have stood out over the years for their consistency and investment in the African fashion industry.