The jewellery business is very lucrative globally and very saturated. In the US alone, the jewelry business generates a staggering 70 billion dollars yearly.
If you are looking to start a jewellery business, you are in the right place.
Before starting that business, ask yourself these questions, do I have the skills already? If yes, then, who is my target audience? If no, invest in learning the trade first. Write down your goals and mission statement, what you need to achieve, how you plan on achieving sales, nitty-gritty details of what you would love to achieve in your jewellery business. Make a business plan; it helps in aiding your business.
Get your business registered.
Starting a business can be daunting, so many things to do and achieve, but the most important one will be to get your business registered. Choose a fashionable name that aligns with your business and what your target audience can relate with. Another reason why you register your business is so that you can trademark your designs, the jewelry business is all about creativity, and you need to ensure it against intellectual theft, also trademark your logo.
Branding is key.
After registration, the next step would be to get a business logo, one that stands you out. Brand your business so that people identify you with your business. You need to know the type of jewelry product you want to get into, for instance, fine jewelry, custom, costume or handmade jewelry; you also need to identify your market options, such as affordable pieces of jewelry, market stall or high-street or luxury and couture jewellery.
Create a website
The internet is a big boom and has the capacity to skyrocket your business to the world, it’s advisable to take it online, and one of the ways of doing that is creating a website. Make it creative and enticing enough for your target audience, it’s also advisable to create a blog in your website for visibility sake, a blog drives traffic to your site, which in turn, brings customers, but you have to be intentional with it and because it is only then there would be good returns or profit available to from your business.
Market your business online.
You also need to register your business with online search engines such as Google my business; this way, it is discoverable on Google. Email marketing is another way of marketing your jewelry business as it has been known to be quite effective in making your business visible. You can also decide to sell on e-commerce platforms such as eBay, Amazon, Shopify, etc., if you decide to go down this route, you need to do your research on the best pricing methods for each of these platforms.
Listing your products classified ads website can also guarantee traffic to your product, driving up the demand for your products.
247 Fashion & Beauty (247fab) is an online classifieds website for fashion and beauty products and services in Nigeria and beyond. It offers a variety of services for sellers and buyers of fashion and beauty products and services. It also offers articles, views, news and polls on fashion and beauty for men, women and children via our blog.
Explore social media
Social media has been known to be an effective marketing tools for businesses and in getting your jewelry business noticed. Social media platforms such as Instagram, Facebook, Twitter, Pinterest and others are very important to promote your jewelry business.